Marketing Your Business on a BudgetMarketing Your Business on a Budget


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Marketing Your Business on a Budget

Effectively marketing your business on a budget can be a tough task, but it certainly isn't impossible. The best way to ensure success with your marketing efforts is to make use of options that will continue to pay for themselves for many years to come and then finding a way to keep your message fresh. For example, signage is an affordable and effective form of advertising and when the right materials are used, they can be easy to update as time goes on. Working with like-minded companies to get the word out about your business is another option that is overlooked by so many. On this blog, you'll find lots of support and insight to help you build a successful marketing plan that does not cost you an arm and a leg.

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3 Tips On Creating Effective Videos

Whether you are creating short informational videos or longer tutorials, high-quality video production is a necessity. Before you shoot your next video, there are ways to make sure you are creating good quality content. 

Base Video Length On Your Audience

The optimum length of your videos should depend on your audience. If your video is purely about advertising or disseminating small snippets of information, you can usually create an effective video that is under two minutes. When your videos are geared toward a certain niche market, such as gamers or crafters, it may be acceptable to have significantly longer videos. Your audience within these niches will expect instructional videos with plenty of visuals.

If you are promoting a product and will include a demonstration, try to keep your videos between five and 10 minutes. When you must create longer videos, it helps your audience to include time stamps. Although you want your audience to watch the entire video, it is better for them to skip ahead to the relevant information than to give up and not watch at all.

Minimize Distractions

The types of distractions that can occur in your video will depend on the type of video. If you are shooting video inside your home or outside, random objects in the background or busy patterns can be a distraction. For gaming and technology videos, screencasts with unnecessary windows open during filming can be a problem. One technique many people use for both indoor and outdoor video is blurring the background with certain lenses. This can create an interesting visual effect while keeping your viewers focused on what is happening in the foreground.

You should do a sound check before every video to make sure your microphone is not causing problems, such as static or echoing. If you have a lapel microphone, you need to ensure that when you move or speak, your clothing does not interfere with your audio. Once you have your video setup the way you want it, you might be tempted to just start filming without checking your audio and video quality first.

Avoid Over-Editing

Over-editing your videos can be just as annoying to your audience as an unedited or poorly edited video. Some common problems include overusing transitions and sound effects. Also, unless your video is intended to be highly professional, it is better to leave a few mistakes in the final video than to have the content appear choppy. For professional-quality videos where you cannot have any obvious mistakes, it is best to put in the extra effort to reshoot the entire scene than to try and paste many clips together.

Sending a message to your audience requires good audio and video while maintaining their attention. When you are in the process of creating videos, paying attention to the small details will have a drastic impact on your content.